Speed Dating Reading

Swiftdater is planning to launch speed dating events in Reading in the near future, and are currently seeking hosts and upmarket venues to enable us to do so.  If you are interested in organising speed dating singles events you can contact us on info@swiftdater.co.uk

The Heights – our main venue in London

Speed Dating Background

Speed dating was invented by a Jewish rabbi, Yaacov Deyo, who came up with the concept of the speed date to help single people in his community in Los Angeles to meet, date and marry. His speed date idea caught on very quickly and soon became the most popular dating method for single people across America and Europe. The concept of speed dating, also spelt speedating and speeddating, was hugely facilitated by the internet, online marketing and e-commerce.

Soon after Yaacov Deyo invented the innovative speeddating concept did it appear on television. It featured in “Sex in the City” and  “Frazier”, and in the UK in Eastenders, Emmerdale and Coronation Street. Speed dating was also featured in many chatshows, including Richard and Judy and Tricia, to which the founder of Swiftdater, Johanna Bowman, was invited to attend.

Contrary to what many people initially believed, it is extremely difficult to consistently organise successful speed dating events. Many speed dating companies come and go and Swiftdater is one of the few to remain organising speed dating events. For example, in Richmond in the last few years 9 other speed dating companies have come and gone. Running a speed dating company is a 100 times more than just getting group of single men and single women together for one evening.  There are many complexities involved, ie marketing, optimisation, advertising, customer service, website ease, dealing with a variety of venues to name a few.  We are proud to say that we are still standing and that our speed dating events continue to have many success stories.

Speed Dating Science

Research has shown that people make important first impressions about other people within a few seconds after talking to them. A 4-minute speeddate may seem short but the first minute of the speed date is what really counts. Finally, meeting a new partner is a numbers game. If you attend a speed dating event you will normally have around 20 speed dates, meeting 20 single people. Yet at a normal party, you might just talk to a couple of people. The more single people you meet, the more likely it is that you will meet your perfect partner. 

For online dating in Reading click below